Know yourself, and understand others better too.
That's really what it is all about. Whether we are talking about working together better, or gaining insights into how a customer makes decisions, in the end it all comes down to individual personality traits.
People are complex creatures but thankfully help is at hand in the form of several tools developed by psychologists, and Imaginivity uses a number of these in coaching, training and preparing teams.
Dr. Peter Murphy is a certified practitioner in these personality models.